Matcha has an "Oishii" Taste
Matcha comes in many varieties, and they vary significantly in quality.
High-Quality Matcha is Healthy and Delicious
The Japanese word for this taste is oishi.
Lower quality, culinary, and mass-produced matcha teas taste bitter. The processing is commercial, and the emphasis is on quantity rather than quality. The color and taste are inferior, and there are fewer health benefits. There are more health-promoting compounds in high-quality matcha teas. They taste better, too.
Organic matcha also varies significantly in quality and price. After sampling teas from all over Japan, we selected Mimatsu Matcha from Kyushu for our catalog. Smooth, delicious, and 100% certified organic.
Climate, soil, and weather are essential. Uji is famous for producing exquisite matcha. More on matcha.